The Personalization Paradox: the Conflict between Accurate User Models and Personalized Adaptive Systems

Santiago Ontañón, Jichen Zhu

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Abstract

Personalized adaptation technology has been adopted in a wide range of digital applications such as health, training and education, e-commerce and entertainment. Personalization systems typically build a user model, aiming to characterize the user at hand, and then use this model to personalize the interaction. Personalization and user modeling, however, are often intrinsically at odds with each other (a fact some times referred to as the personalization paradox). In this paper, we take a closer look at this personalization paradox, and identify two ways in which it might manifest: feedback loops and moving targets. To illustrate these issues, we report results in the domain of personalized exergames (videogames for physical exercise), and describe our early steps to address some of the issues arisen by the personalization paradox.
Original languageEnglish
Title of host publicationIUI '21 Companion: 26th International Conference on Intelligent User Interfaces
Number of pages3
PublisherACM
Publication date2021
Pages64-66
DOIs
Publication statusPublished - 2021

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