ITU

Shaping the Enterprise By Design

Research output: Journal Article or Conference Article in JournalJournal articleCommunication

Standard

Shaping the Enterprise By Design. / Gøtze, John; Guenther, Milan.

In: Touchpoint, Vol. 8, No. 3, 21.02.2017, p. 18-23.

Research output: Journal Article or Conference Article in JournalJournal articleCommunication

Harvard

APA

Vancouver

Gøtze J, Guenther M. Shaping the Enterprise By Design. Touchpoint. 2017 Feb 21;8(3):18-23.

Author

Gøtze, John ; Guenther, Milan. / Shaping the Enterprise By Design. In: Touchpoint. 2017 ; Vol. 8, No. 3. pp. 18-23.

Bibtex

@article{852c7f7b88574b8c857391db5d77f744,
title = "Shaping the Enterprise By Design",
abstract = "Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.",
author = "John G{\o}tze and Milan Guenther",
year = "2017",
month = feb,
day = "21",
language = "English",
volume = "8",
pages = "18--23",
journal = "Touchpoint",
issn = "1868-6052",
publisher = "Service Design Network",
number = "3",

}

RIS

TY - JOUR

T1 - Shaping the Enterprise By Design

AU - Gøtze, John

AU - Guenther, Milan

PY - 2017/2/21

Y1 - 2017/2/21

N2 - Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.

AB - Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.

M3 - Journal article

VL - 8

SP - 18

EP - 23

JO - Touchpoint

JF - Touchpoint

SN - 1868-6052

IS - 3

ER -

ID: 81856418