Playful Capitalism, or Play as an Instrument of Capital

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Abstract

This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses the act of playing as an instrument to make exploitative labor practices feel more engaging, while camoufl aging their being work.
Original languageEnglish
JournalContracampo
Volume40
Issue number2
ISSN2238-2577
DOIs
Publication statusPublished - 2021

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