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Personas is Applicable: A Study On the Use of Personas In Denmark

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The persona method is gaining widespread use and support.
Many researchers have reported from single cases and
novel domains how they have used the method. Few have
conducted literature studies in order to identify and discuss
the different understandings of the method. Fewer still have
reported on ethnographic studies of practice. This paper
falls within the last category, reporting on a study on how
practitioners in Denmark use the method, and their
perceptions of benefits and challenges when using the
method. Finally, different casts of personas obtained from
the involved companies are analysed. The findings are
compared to reported studies of practice. Contrary to the
existing findings the study reports that the method is well
integrated into existing practices.
Original languageEnglish
Title of host publicationProceedings of the SIGCHI Conference on Human Factors in Computing Systems
Number of pages10
PublisherAssociation for Computing Machinery
Publication date1 May 2014
Pages1665-1674
ISBN (Electronic)978-1-4503-2473-1
DOIs
Publication statusPublished - 1 May 2014

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