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Persona Usage in Software Development: Advantages and Obstacles

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The Personas technique has been promoted as a
strong tool for providing software developers with a better
understanding of the prospective users of their software. This
paper reports from a questionnaire survey regarding knowledge
about Personas and their usage in software development
companies. The questionnaire survey was conducted in a limited
geographical area to establish the extent of Personas usage
within all companies in the chosen region and determine
whether software development companies used Personas during
the development process. Several issues were identified as
reasons for either not using the technique or for poor application
of it. The study showed that 55% of the respondents had never
heard about Personas. Among those who had heard about the
Personas technique, the following obstacles towards usage of the
technique were identified: Lack of knowledge of the technique,
lack of resources (time and funding), Sparse descriptions – when
applied and Personas not being integrated in the development.
Original languageEnglish
Title of host publicationProceedings of ACHI 2014, The Seventh International Conference on Advances in Computer - Human Interactions
EditorsL. Miller
PublisherIARIA XPS Press
Publication date23 Mar 2014
ISBN (Print)978-1-61208-325-4, 9781632662477
Publication statusPublished - 23 Mar 2014

ID: 74977772