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Laying Claim to Social Media by Activists: A Cyber-Material Détournement

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Laying Claim to Social Media by Activists : A Cyber-Material Détournement. / Galis, Vasilis; Neumayer, Christina.

In: Social Media + Society, Vol. 2, No. 3, 2056305116664360, 17.08.2016, p. 1–14.

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

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@article{a64f4d20afdb46deb2a7c2d39d59f0c9,
title = "Laying Claim to Social Media by Activists: A Cyber-Material D{\'e}tournement",
abstract = "This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media{\textquoteright}s empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of d{\'e}tournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists{\textquoteright} social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media.",
keywords = "digital activism , Indymedia, REVA, alternative media, d{\'e}tournement",
author = "Vasilis Galis and Christina Neumayer",
year = "2016",
month = aug
day = "17",
doi = "10.1177/2056305116664360",
language = "English",
volume = "2",
pages = "1–14",
journal = "Social Media + Society",
issn = "2056-3051",
publisher = "SAGE Publications",
number = "3",

}

RIS

TY - JOUR

T1 - Laying Claim to Social Media by Activists

T2 - A Cyber-Material Détournement

AU - Galis, Vasilis

AU - Neumayer, Christina

PY - 2016/8/17

Y1 - 2016/8/17

N2 - This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media’s empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of détournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists’ social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media.

AB - This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media’s empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of détournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists’ social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media.

KW - digital activism

KW - Indymedia

KW - REVA

KW - alternative media

KW - détournement

UR - http://sms.sagepub.com/content/2/3/2056305116664360.abstract

U2 - 10.1177/2056305116664360

DO - 10.1177/2056305116664360

M3 - Journal article

VL - 2

SP - 1

EP - 14

JO - Social Media + Society

JF - Social Media + Society

SN - 2056-3051

IS - 3

M1 - 2056305116664360

ER -

ID: 81960262