An Empirical Investigation of the Practices and Challenges Specific to International User Studies

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In today’s globalized world, it is increasingly important for companies
to gain knowledge about international markets and to understand the
differences and similarities between international users. As a result, international
user studies have become more common. However, they still pose a challenge
for most companies. In this paper, we present the results of an empirical
investigation of how companies conduct international user studies. We describe
the empirical findings in detail, with an emphasis on the practices and challenges
that are specific to the process of doing international user studies. Key findings
concern where, geographically, companies choose to collect data; the scope and
scale of the studies; as well as the preferred data collection methods and
employed control mechanisms. Our research shows that strategic/pragmatic
considerations, perceived differences in national culture, and concerns about
data quality shape and delimit the approach that companies take to international
user studies.
Original languageEnglish
Title of host publicationHuman-Computer Interaction – INTERACT 2015 : 15th IFIP TC 13 International Conference, Bamberg, Germany, September 14-18, 2015, Proceedings, Part III
Number of pages17
Publication dateSep 2015
ISBN (Print)978-3-319-22697-2
ISBN (Electronic)978-3-319-22698-9
Publication statusPublished - Sep 2015
EventThe 15th IFIP TC.13 International Conference on Human-Computer Interaction: Connection.Tradition.Innovation - Welcome Centre Bamberg, Welcome Kongresshotel, Bamberg, Germany
Duration: 14 Sep 201518 Sep 2015
Conference number: 15


ConferenceThe 15th IFIP TC.13 International Conference on Human-Computer Interaction
LocationWelcome Centre Bamberg, Welcome Kongresshotel
SeriesLecture Notes in Computer Science

    Research areas

  • Design, Application Practice-study, International user studies


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ID: 80578036