Lene Nielsen is an Associate Professor at ITU, Department of Business IT and Head of the TIME (Technology, Innovation, Management and Entrepreneurship) research group.

Her research focus on personas, and she was the first in the world to write a PhD about personas. Her research topics include the many aspects of the development and use of personas, such as:

• Global personas
• Personas based on quantitative data
• Persona descriptions as communication to specific and different audiences
• The relationship between persona description and data
• The use of personas in agile development
• Personas in service design.

Lene Nielsen har published two books on personas and more than 80 papers

Lene Nielsen teaches service design and different aspects of innovation.