Geetika Jain
(Former)
IT University of Copenhagen
Rued Langgaards Vej 7
DK-2300 Copenhagen S
Denmark
Information Desk: 72185000
- 2020
- Published
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, G., Justin Paul & Archana Shrivastava, 3 Dec 2020, In: Journal of Business Research. 124, p. 12-23 12 p.Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review
ID: 85187893