MAD Art & Design

Organisational unit: Research Group

IT University of Copenhagen
Rued Langgaards Vej 7
DK-2300 Copenhagen S

Contact information

Research Group Coordinator

Anders Sundnes Løvlie (

Organisation profile

MAD is an interdisciplinary research group focusing on experience design and practice-based research in domains such as cultural heritage, art and the creative and cultural industries.

Many of us work with the Horizon 2020 project GIFT, that focuses on hybrid museum experiences. See the project website at