The Personalization Paradox: the Conflict between Accurate User Models and Personalized Adaptive Systems

Santiago Ontañón, Jichen Zhu

Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Personalized adaptation technology has been adopted in a wide range of digital applications such as health, training and education, e-commerce and entertainment. Personalization systems typically build a user model, aiming to characterize the user at hand, and then use this model to personalize the interaction. Personalization and user modeling, however, are often intrinsically at odds with each other (a fact some times referred to as the personalization paradox). In this paper, we take a closer look at this personalization paradox, and identify two ways in which it might manifest: feedback loops and moving targets. To illustrate these issues, we report results in the domain of personalized exergames (videogames for physical exercise), and describe our early steps to address some of the issues arisen by the personalization paradox.
OriginalsprogEngelsk
TitelIUI '21 Companion: 26th International Conference on Intelligent User Interfaces
Antal sider3
ForlagACM
Publikationsdato2021
Sider64-66
DOI
StatusUdgivet - 2021

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