Combining Sequential and Aggregated Data for Churn Prediction inCasual Freemium Games

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Abstrakt

In freemium games, the revenue from a player comes from the in-app purchases made and the advertisement to which that player is exposed. The longer a player is playing the game, the higher will be the chances that he or she will generate a revenue within the game.
Within this scenario, it is extremely important to be able to detect promptly when a player is about to quit playing (churn) in order to react and attempt to retain the player within the game, thus prolonging his or her game lifetime.
In this article we investigate how to improve the current state-of-the-art in churn prediction by combining sequential and aggregate data using different neural network architectures.
The results of the comparative analysis show that the combination of the two data types grants an improvement in the prediction accuracy over predictors based on either purely sequential or purely aggregated data.
OriginalsprogEngelsk
TitelProceedings of the IEEE Conference on Games
Antal sider8
ForlagIEEE
Publikationsdato30 jul. 2019
ISBN (Trykt)978-1-7281-1885-7
ISBN (Elektronisk) 978-1-7281-1884-0
DOI
StatusUdgivet - 30 jul. 2019
BegivenhedIEEE Conference on Games - Queen Mary University of London, London, Storbritannien
Varighed: 20 aug. 201923 aug. 2019
http://www.ieee-cog.org

Konference

KonferenceIEEE Conference on Games
LokationQueen Mary University of London
Land/OmrådeStorbritannien
ByLondon
Periode20/08/201923/08/2019
Internetadresse

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