Lene Nielsen

Lene Nielsen

Associate Professor

IT University of Copenhagen
Rued Langgaards Vej 7
DK-2300 Copenhagen S

Building: 4F25-4T61

Phone: +45 72185364

Information Desk: 72185000

Research Group Coordinator


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Lene Nielsen is an Associate Professor at ITU, Department of Business IT and Head of the TIME (Technology, Innovation, Management and Entrepreneurship) research group.

Her research focus on personas, and she was the first in the world to write a PhD about personas. Her research topics include the many aspects of the development and use of personas, such as:

  • Global personas
  • Personas based on quantitative data
  • Persona descriptions as communication to specific and different audiences
  • The relationship between persona description and data
  • The use of personas in agile development
  • Personas in service design.

Lene Nielsen har published two books on personas and more than 80 papers

Lene Nielsen teaches service design and different aspects of innovation.


    Research areas

  • Personas, Scenarios, HCI, Narratives

Research outputs (29)

  1. Published

    Confusion and information triggered by photos in persona profiles

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

  2. Published

    Personas: User Focused Design

    Research output: Book / Anthology / Report / Ph.D. thesisBookResearchpeer-review

  3. Published


    Research output: Journal Article or Conference Article in JournalEditorialResearchpeer-review

View all (29) »

Recent activities and conferences

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