Who are your users?: Comparing media professionals’ preconception of users to data-driven personas

Lene Nielsen; joni Salminen; Soon-Gyo  Jung; Haewoon  Kwak; Jisun  An; Bernard J. Jansen

doi:10.1145/3152771.3156178

Who are your users? Comparing media professionals’ preconception of users to data-driven personas

Lene Nielsen, joni Salminen, Soon-Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.

Original language	English
Title of host publication	OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction
Number of pages	4
Publisher	Association for Computing Machinery
Publication date	4 Dec 2017
Pages	602-606
ISBN (Electronic)	978-1-4503-5379-3
DOIs	https://doi.org/10.1145/3152771.3156178
Publication status	Published - 4 Dec 2017
Event	OZCHI17: Human-Nature - Brisbane, Brisbane, QLD, , Australia Duration: 28 Nov 2017 → 1 Dec 2017 Conference number: 29 http://www.ozchi.org/2017/

Conference

Conference	OZCHI17
Number	29
Location	Brisbane
Country/Territory	Australia
City	Brisbane, QLD,
Period	28/11/2017 → 01/12/2017
Internet address	http://www.ozchi.org/2017/

Series	ACM International Conference Proceeding Series

Keywords

personas
automation,
journalism
user experience

Access to Document

10.1145/3152771.3156178

Who_are_your_users_final_finalv2Final published version, 271 KB

Cite this

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title = "Who are your users?: Comparing media professionals{\textquoteright} preconception of users to data-driven personas",

abstract = "One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.",

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Nielsen, L, Salminen, J, Jung, S-G, Kwak, H, An, J & Jansen, BJ 2017, Who are your users? Comparing media professionals’ preconception of users to data-driven personas. in OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery, ACM International Conference Proceeding Series, pp. 602-606 , OZCHI17, Brisbane, QLD, , Australia, 28/11/2017. https://doi.org/10.1145/3152771.3156178

Who are your users? Comparing media professionals’ preconception of users to data-driven personas. / Nielsen, Lene; Salminen, joni; Jung, Soon-Gyo et al.
OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery, 2017. p. 602-606 (ACM International Conference Proceeding Series).

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

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Nielsen L, Salminen J, Jung SG, Kwak H, An J, Jansen BJ. Who are your users? Comparing media professionals’ preconception of users to data-driven personas. In OZCHI '17 Proceedings of the 29th Australian Conference on Computer-Human Interaction. Association for Computing Machinery. 2017. p. 602-606 . (ACM International Conference Proceeding Series). doi: 10.1145/3152771.3156178