Which Alternative? A Critical Analysis of YouTube-Comments in Anti-Fascist Protest

Christina Neumayer

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

    Abstract

    This article examines the critical potential of YouTube-comments to foster the development of counter public (Negt and Kluge 1972). The argument is based on an analysis of YouTube-comments in anti-fascist protests taking place in East Germany in 2011. The comments represent political positions across the political spectrum and are analyzed as: [1] form of the comments; [2] different political positions as friend-enemy constellations; [3] the struggle for attention in the mass media; [4] the critical potential of the different alternatives represented in the comments. The article concludes with a discussion of the emancipative potential of social web platforms such as YouTube to support the struggle from below and to give voice to oppressed political positions.
    Original languageEnglish
    JournaltripleC: Communication, Capitalism & Critique
    Volume10
    Issue number1
    ISSN1726-670X
    Publication statusPublished - 2012

    Keywords

    • digital media
    • activism
    • propaganda
    • counter public
    • ideology
    • social web

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