When short and many is better than long and few: - doing convenience interviews in public places

Research output: Conference Article in Proceeding or Book/Report chapter › Book chapter › Research › peer-review

Original language	English
Title of host publication	Qualitative methods for consumer research : The value of the qualitative approach in theory and practice
Editors	Thomas Bjørner
Number of pages	7
Publisher	Hans Reitzels Forlag
Publication date	2015
Edition	first edition
Pages	161-167
Chapter	9
ISBN (Print)	978-87-412-5853-9
Publication status	Published - 2015

Cite this

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title = "When short and many is better than long and few: - doing convenience interviews in public places",

author = "S{\o}rensen, \{Lene Tolstrup\} and Nicolajsen, \{Hanne Westh\} and Thomas Bj{\o}rner",

year = "2015",

language = "English",

isbn = "978-87-412-5853-9",

pages = "161--167",

editor = "Thomas Bj{\o}rner",

booktitle = "Qualitative methods for consumer research",

publisher = "Hans Reitzels Forlag",

address = "Denmark",

edition = "first edition",

}

When short and many is better than long and few: - doing convenience interviews in public places. / Sørensen, Lene Tolstrup; Nicolajsen, Hanne Westh; Bjørner, Thomas.
Qualitative methods for consumer research: The value of the qualitative approach in theory and practice. ed. / Thomas Bjørner. first edition. ed. Hans Reitzels Forlag, 2015. p. 161-167.

Research output: Conference Article in Proceeding or Book/Report chapter › Book chapter › Research › peer-review

TY - CHAP

T1 - When short and many is better than long and few

T2 - - doing convenience interviews in public places

AU - Sørensen, Lene Tolstrup

AU - Nicolajsen, Hanne Westh

AU - Bjørner, Thomas

PY - 2015

Y1 - 2015

M3 - Book chapter

SN - 978-87-412-5853-9

SP - 161

EP - 167

BT - Qualitative methods for consumer research

A2 - Bjørner, Thomas

PB - Hans Reitzels Forlag

ER -