When short and many is better than long and few: - doing convenience interviews in public places

Lene Tolstrup Sørensen, Hanne Westh Nicolajsen, Thomas Bjørner

    Research output: Conference Article in Proceeding or Book/Report chapterBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationQualitative methods for consumer research : The value of the qualitative approach in theory and practice
    EditorsThomas Bjørner
    Number of pages7
    PublisherHans Reitzels Forlag
    Publication date2015
    Editionfirst edition
    Pages161-167
    Chapter9
    ISBN (Print)978-87-412-5853-9
    Publication statusPublished - 2015

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