When short and many is better than long and few: - doing convenience interviews in public places

Lene Tolstrup Sørensen, Hanne Westh Nicolajsen, Thomas Bjørner

Research output: Conference Article in Proceeding or Book/Report chapterBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative methods for consumer research : The value of the qualitative approach in theory and practice
EditorsThomas Bjørner
Number of pages7
PublisherHans Reitzels Forlag
Publication date2015
Editionfirst edition
ISBN (Print)978-87-412-5853-9
Publication statusPublished - 2015

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