| Original language | German |
|---|
| Publisher | Springer |
|---|---|
| Publication status | Published - 2010 |
| Externally published | Yes |
Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept
Klaus Backhaus, Jörg Becker, Daniel Beverungen, Ralf Knackstedt, Margarethe Frohs, Matthias Weddeling, Michael Steiner
Research output: Book / Anthology / Report › Book › Research