Value Creation in Digital Application Marketplaces: A Developers’ Perspective

  • Ahmad Ghazawneh
  • , Osama Mansour

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Abstract

    Digital application marketplaces are increasingly relevant for digital platform owners
    seeking to reap the benefits of distributing, brokering, and operating applications by
    third-party developers. Owners of such marketplaces have two vital goals: address the
    needs of heterogeneous end-users and attract third-party developers. A key element in simultaneously accommodating these goals is value creation. However, while there is emerging literature on digital application marketplaces, little empirical evidence exits about the value creation process for and by application developers. Drawing on a
    research study of third-party developers, we synthesize the value creation perspective
    and digital platforms literature to develop an understanding of value creation in digital
    application marketplaces from the perspective of third-party developers. Our study
    identifies and explores six different value sources and their associated value creation and realization. In doing this, our research extends and complements existing digital platform
    literature and contributes new knowledge about new forms of value creation.
    Original languageEnglish
    Title of host publicationICIS 2015 PROCEEDINGS
    Number of pages17
    PublisherAIS Electronic Library (AISeL)
    Publication date2015
    Publication statusPublished - 2015
    EventInternational Conference on Information Systems - Fort Worth Convention Center, Fort Worth, United States
    Duration: 13 Dec 201516 Dec 2015
    http://icis2015.aisnet.org/en/

    Conference

    ConferenceInternational Conference on Information Systems
    LocationFort Worth Convention Center
    Country/TerritoryUnited States
    CityFort Worth
    Period13/12/201516/12/2015
    Internet address

    Keywords

    • digital application marketplaces
    • appstores
    • digital platforms
    • third-party developers
    • value creation
    • value sources

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