Value Creation in Digital Application Marketplaces: A Developers’ Perspective

Ahmad Ghazawneh, Osama Mansour

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Abstract

Digital application marketplaces are increasingly relevant for digital platform owners
seeking to reap the benefits of distributing, brokering, and operating applications by
third-party developers. Owners of such marketplaces have two vital goals: address the
needs of heterogeneous end-users and attract third-party developers. A key element in simultaneously accommodating these goals is value creation. However, while there is emerging literature on digital application marketplaces, little empirical evidence exits about the value creation process for and by application developers. Drawing on a
research study of third-party developers, we synthesize the value creation perspective
and digital platforms literature to develop an understanding of value creation in digital
application marketplaces from the perspective of third-party developers. Our study
identifies and explores six different value sources and their associated value creation and realization. In doing this, our research extends and complements existing digital platform
literature and contributes new knowledge about new forms of value creation.
Original languageEnglish
Title of host publicationICIS 2015 PROCEEDINGS
Number of pages17
PublisherAIS Electronic Library (AISeL)
Publication date2015
Publication statusPublished - 2015
Event2015 International Conference on Information Systems: ICIS - Fort Worth Convention Center, Fort Worth, Texas, United States
Duration: 13 Dec 201516 Dec 2015
http://icis2015.aisnet.org/en/

Conference

Conference2015 International Conference on Information Systems
LocationFort Worth Convention Center
Country/TerritoryUnited States
CityFort Worth, Texas
Period13/12/201516/12/2015
Internet address

Keywords

  • digital application marketplaces
  • appstores
  • digital platforms
  • third-party developers
  • value creation
  • value sources

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