Original language | English |
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Journal | Industrial Marketing Management |
Volume | 102 |
Pages (from-to) | 403-420 |
Number of pages | 17 |
ISSN | 0019-8501 |
Publication status | Published - 1 Mar 2022 |
Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating
Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review