Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	102
Pages (from-to)	403-420
Number of pages	17
ISSN	0019-8501
Publication status	Published - 1 Mar 2022

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@article{05cdae12030a49f590d8bdb8711774f3,

title = "Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating",

author = "Pedersen, {Carsten Lund}",

year = "2022",

month = mar,

day = "1",

language = "English",

volume = "102",

pages = "403--420",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Pergamon Press",

}