Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating

Carsten Lund Pedersen, Thomas Ritter

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume102
Pages (from-to)403-420
Number of pages17
ISSN0019-8501
DOIs
Publication statusPublished - 1 Mar 2022

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