Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility

Christoph Seebach, Immanuel Pahlke, Roman Beck

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland
Publication date	2011
Publication status	Published - 2011

Cite this

@inproceedings{f32bc9eb64bd4591a6f1ceaa7bedec79,

title = "Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility",

author = "Christoph Seebach and Immanuel Pahlke and Roman Beck",

year = "2011",

language = "English",

booktitle = "Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland",

}

Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland. 2011.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review