Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility

Christoph Seebach, Immanuel Pahlke, Roman Beck

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland
Publication date2011
Publication statusPublished - 2011

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