Towards Improved Marketing Mix Decisions through Deep Learning and Human-AI Collaboration

Computer Science

• Artificial Intelligence 100%
• Machine Learning 100%
• Learning System 100%
• Deep Learning Method 100%
• AI-Human Interaction 83%
• Neural Network 66%
• Recommender Systems 50%
• Marketing Plan 50%
• Graphical Model 33%
• Stepping Stone 33%
• Machine Learning 16%
• Feedback Loop 16%
• Approximation (Algorithm) 16%
• Case Study 16%
• Decision-Making 16%
• User Preference 16%
• Key Performance Indicator 16%
• Optimization Task 16%

Keyphrases

• Deep Machine Learning 100%
• Human-AI Interaction 83%
• Marketing Employee 33%
• Underlying Logic 16%
• Human-AI 16%

Economics, Econometrics and Finance

• Marketing Management 100%
• Machine Learning 100%
• Performance Measurement 14%
• User Preference 14%