Towards Improved Marketing Mix Decisions through Deep Learning and Human-AI Collaboration

Keyphrases

• Marketing Planning 100%
• Human-AI Collaboration 100%
• Marketing Mix 100%
• Deep Machine Learning 100%
• Human-AI Interaction 83%
• Machine Learning 66%
• Neural Network 66%
• Recommender Systems 50%
• Machine Learning System 33%
• Probabilistic Graphical Models 33%
• Marketing Employee 33%
• Everyday Life 16%
• Adaptation 16%
• Feedback Loop 16%
• Machine Learning Techniques 16%
• Network Model 16%
• User Preference 16%
• Decision-making Process 16%
• Interaction Flow 16%
• Game Strategy 16%
• Mental Models 16%
• Rapid Feedback 16%
• Key Performance Indicators 16%
• Non-expert Users 16%
• High-dimensional Optimization 16%
• Optimization Task 16%
• User Fatigue 16%
• Human Networks 16%
• User Beliefs 16%
• Belief Systems 16%
• Underlying Logic 16%
• Human-AI 16%

Economics, Econometrics and Finance

• Marketing 100%

Computer Science

• Probabilistic Graphical Model 33%