Towards a Measurement Scale of Organizational Readiness for Personas

joni Salminen; Lene Nielsen; Soon-Gyo  Jung; Bernard J. Jansen

doi:10.1145/3411763.3451763

Towards a Measurement Scale of Organizational Readiness for Personas

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Bernard J. Jansen

Qatar Computing Research institute

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.

Original language	English
Title of host publication	Extended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.
Number of pages	7
Volume	Article 384
Publisher	Association for Computing Machinery
Publication date	8 May 2021
Pages	1-7
DOIs	https://doi.org/10.1145/3411763.3451763
Publication status	Published - 8 May 2021

Keywords

Persona adoption
Survey instrument
personas
Psychometrics

Access to Document

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Cite this

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title = "Towards a Measurement Scale of Organizational Readiness for Personas",

abstract = "User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization{\textquoteright}s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations{\textquoteright} readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.",

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Towards a Measurement Scale of Organizational Readiness for Personas. / Salminen, joni; Nielsen, Lene; Jung, Soon-Gyo et al.
Extended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.. Vol. Article 384 Association for Computing Machinery, 2021. p. 1-7.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

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