Towards a Measurement Scale of Organizational Readiness for Personas

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Bernard J. Jansen

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.
Original languageEnglish
Title of host publicationExtended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.
Number of pages7
VolumeArticle 384
PublisherAssociation for Computing Machinery
Publication date8 May 2021
Publication statusPublished - 8 May 2021


  • Persona adoption
  • Survey instrument
  • personas
  • Psychometrics

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