User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.
|Title of host publication||Extended Abstracts of : the 2021 CHI Conference on Human Factors in Computing Systems.|
|Number of pages||7|
|Publisher||Association for Computing Machinery|
|Publication date||8 May 2021|
|Publication status||Published - 8 May 2021|
- Persona adoption
- Survey instrument