TY - GEN
T1 - “They each have their forte”: An Exploratory Diary Study of Temporary Switching Behavior between Mobile Messenger Services
AU - Meier, Florian Maximilian
AU - Langberg Schmidt, Amalie
AU - Bogers, Toine
N1 - iConference 2021 : Diversity, Divergence, Dialogue, iConf 2021 ; Conference date: 28-03-2021 Through 31-03-2021
PY - 2021
Y1 - 2021
N2 - Today’s smartphone users often use several mobile messaging services alongside each other, even though they typically offer the same features and functionality. Where previous studies have focused on how and why users permanently abandon mobile messaging services and switch to new ones, this study examines the degree to which smartphone users keep switching back and forth between multiple services, and the factors that influence this temporary switching behavior. We used an exploratory research approach in a longitudinal diary study combined with semi-structured interviews. We found that temporary switching behavior is influenced by technological affordances, contextual factors, individual preferences, and the type of conversation. Both positive and negative impacts were identified within these aspects, with some having an indirect influence, revealing the complexity of temporary switching behavior.
AB - Today’s smartphone users often use several mobile messaging services alongside each other, even though they typically offer the same features and functionality. Where previous studies have focused on how and why users permanently abandon mobile messaging services and switch to new ones, this study examines the degree to which smartphone users keep switching back and forth between multiple services, and the factors that influence this temporary switching behavior. We used an exploratory research approach in a longitudinal diary study combined with semi-structured interviews. We found that temporary switching behavior is influenced by technological affordances, contextual factors, individual preferences, and the type of conversation. Both positive and negative impacts were identified within these aspects, with some having an indirect influence, revealing the complexity of temporary switching behavior.
KW - Mobile messaging services
KW - Temporary switching behavior
KW - Technological affordances
KW - Contextual factors
KW - Longitudinal diary study
KW - Mobile messaging services
KW - Temporary switching behavior
KW - Technological affordances
KW - Contextual factors
KW - Longitudinal diary study
U2 - 10.1007/978-3-030-71292-1_22
DO - 10.1007/978-3-030-71292-1_22
M3 - Article in proceedings
SN - 978-3-030-71291-4
T3 - Lecture Notes in Computer Science
SP - 268
EP - 286
BT - Diversity, Divergence, Dialogue
A2 - Toeppe, Katharina
A2 - Yan, Hui
A2 - Kai Wah Chu, Samuel
PB - Springer VS
CY - Germany
ER -