Then the Picture Comes in Your Mind of What You Have Seen on TV: A Study of Personas Descriptions and Use

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearch

Abstract

When working with the method personas there might be a difference between designers knowing people similar to the personas or designers not knowing any. An ongoing study reveals that when designers have knowledge of the users from site visits and user tests, they form a broader understanding of the persona where the persona is perceived and referred to as a bricolage of multiple persons, defined by roles, but spoken of as a single person. If they do not have this kind of knowledge, they draw on other sources to perceive the persona, in this case a stereotypical fictional character from a TV-soap. An earlier study showed how the creating of a stereotype prevented the designers to adapt new information that did not fit the stereotype. This paper investigates what kind of information triggers the inflexible categorization of functional typification and looks at the role of informal discussions.
Original languageEnglish
Title of host publicationProceedings of The 5th Danish Human-Computer Interaction Research Symposium
EditorsTorkil Clemmensen, Lene Nielsen
Number of pages6
Place of PublicationFrederiksberg
PublisherCopenhagen Business School Press
Publication date2005
Pages68-73
Publication statusPublished - 2005
Externally publishedYes
EventThe 5th Danish Human-Computer Interaction Research Symposium. - Copenhagen Business School, Frederiksberg, Denmark
Duration: 8 Nov 20058 Nov 2005
Conference number: 5

Conference

ConferenceThe 5th Danish Human-Computer Interaction Research Symposium.
Number5
LocationCopenhagen Business School
Country/TerritoryDenmark
CityFrederiksberg
Period08/11/200508/11/2005
SeriesWorking Paper
Number2005-012

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