The market-shaping potential of a crisis

Carsten Lund Pedersen, Thomas Ritter

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume103
Pages (from-to)146-153
Number of pages7
ISSN0019-8501
DOIs
Publication statusPublished - 25 Mar 2022

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