The market-shaping potential of a crisis

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	103
Pages (from-to)	146-153
Number of pages	7
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2022.03.008
Publication status	Published - 25 Mar 2022

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@article{95f8199881174e2f991fc4749bcb3c5f,

title = "The market-shaping potential of a crisis",

author = "Pedersen, {Carsten Lund} and Thomas Ritter",

year = "2022",

month = mar,

day = "25",

doi = "10.1016/j.indmarman.2022.03.008",

language = "English",

volume = "103",

pages = "146--153",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Pergamon Press",

}