The Leader's Strategic Mindset: A Key Factor for AI Success

Pernille Rydén, Torsten Ringberg, Omar El Sawy

    Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review


    Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
    Original languageEnglish
    JournalManagement and Business Review
    Issue number1 & 2
    Pages (from-to)54-64
    Number of pages10
    Publication statusPublished - 2023

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