The Leader's Strategic Mindset: A Key Factor for AI Success

Pernille Rydén; Torsten Ringberg; Omar El Sawy

The Leader's Strategic Mindset: A Key Factor for AI Success

Pernille Rydén, Torsten Ringberg, Omar El Sawy

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Abstract

Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.

Original language	English
Journal	Management and Business Review
Volume	3
Issue number	1 & 2
Pages (from-to)	54-64
Number of pages	10
ISSN	2694-1058
Publication status	Published - 2023

Keywords

AI
customer engagement
mindset
leadership

Access to Document

https://mbrjournal.com/2023/07/25/the-leaders-strategic-mindset-a-key-factor-for-ai-success/Licence: Unspecified

Cite this

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title = "The Leader's Strategic Mindset: A Key Factor for AI Success",

abstract = "Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Ryd{\'e}n, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.",

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AB - Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.

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KW - mindset

KW - leadership

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KW - customer engagement

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M3 - Journal article

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