The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Roope Jaakonmäki, Oliver Müller, Jan vom Brocke

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Fingerprint

Dive into the research topics of 'The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing'. Together they form a unique fingerprint.

Keyphrases

Computer Science