The Dynamics of Transformation in the Development of Digital Services

Ahmad Ghazawneh

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


Service providers are increasingly depending and using digital infrastructure and tools provided by digital platforms to transform their services and develop digital ones that meet the needs of heterogeneous end users. However, while there is an emerging literature of developing digital services, little is known about the dynamics of transformation. Using multiple cases of firms that develop digital services, the digital service taxonomy was synthesized to understand the dynamics of transformation in developing digital services. This study identifies five main dynamics: the services experience, the service process, the service capabilities, the service environment and the service delivery. Each of those dynamics and their associated factors is explored under the objectives of business, interaction and technology. This enables us to extend the existing literature on digital service development in particular and contributes to the research of digital innovation in general.
Original languageEnglish
Title of host publicationDesigning Digitalization (ISD2018 Proceedings)
Number of pages606
PublisherLund University
Publication date22 Aug 2018
ISBN (Electronic)978-91-7753-876-9
Publication statusPublished - 22 Aug 2018
Event27th International Conference on Information Systems Development: Designing Digitalization - Lund University, Lund, Sweden
Duration: 21 Aug 201824 Aug 2018
Conference number: 27


Conference27th International Conference on Information Systems Development
LocationLund University
Internet address
SeriesProceedings / International Conference on Information Systems Development (ISD)


  • digital services
  • service transformation
  • platforms
  • ecosystems
  • development


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