The Design Towards a Collaborative Subscription Service: The Case of the Finnish Newspaper Industry

Erol Kazan, Tuure Tuunanen

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearch

Abstract

The newspaper industry is challenged with its business models. To stabilize revenues, publishers opted for digital subscriptions for generating additional revenue streams. However, digital subscriptions showcase limited success. News aggregator platforms may promise publishers a pool of paying readers. But platform fees and the loss of customer relationships enact barriers among publishers to join. This study proposes a software prototype based on design science research to address the aforementioned shortcomings by deriving design principles for a collaborative subscription service. Building on the strategic alliance, digital platform and business model literature, this research aims to identify design principles that create conducive conditions towards a collaborative subscription service among newspaper publishers.
Original languageEnglish
Title of host publicationInternational Conference on Design Science Research in Information Systems and Technology
Publication date2020
Publication statusPublished - 2020

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