Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Bernard J. Jansen; Soon-Gyo  Jung; joni Salminen; Kathleen  Guan; Lene Nielsen

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Bernard J. Jansen
, Soon-Gyo Jung
, joni Salminen
, Kathleen Guan
, Lene Nielsen

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

Original language	English
Title of host publication	Proceedings of the 54th Hawaii International Conference on System Sciences
Number of pages	10
Publisher	University of Hawai'i at Manoa
Publication date	Jan 2021
Pages	4971-4980
ISBN (Electronic)	978-0-9981331-4-0
Publication status	Published - Jan 2021
Event	Hawaii International Conference on System Sciences - VIRTUAL Duration: 15 Jul 2020 → 1 Sept 2020 Conference number: 54

Conference

Conference	Hawaii International Conference on System Sciences
Number	54
City	VIRTUAL
Period	15/07/2020 → 01/09/2020

Keywords

personas, digital innovation

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https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdfLicence: CC BY-NC-ND

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Jansen, B. J., Jung, S.-G., Salminen, J., Guan, K., & Nielsen, L. (2021). Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. In Proceedings of the 54th Hawaii International Conference on System Sciences (pp. 4971-4980). University of Hawai'i at Manoa. https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdf

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abstract = "Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.",

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pages = "4971--4980",

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publisher = "University of Hawai'i at Manoa",

note = "Hawaii International Conference on System Sciences ; Conference date: 15-07-2020 Through 01-09-2020",

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Jansen, BJ, Jung, S-G, Salminen, J, Guan, K & Nielsen, L 2021, Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. in Proceedings of the 54th Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, pp. 4971-4980, Hawaii International Conference on System Sciences, VIRTUAL, 15/07/2020. <https://scholarspace.manoa.hawaii.edu/bitstream/10125/71222/1/0488.pdf>

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. / Jansen, Bernard J.; Jung, Soon-Gyo ; Salminen, joni et al.
Proceedings of the 54th Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, 2021. p. 4971-4980.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

TY - GEN

T1 - Strengths and Weaknesses of Persona Creation Methods

T2 - Hawaii International Conference on System Sciences

AU - Jansen, Bernard J.

AU - Jung, Soon-Gyo

AU - Salminen, joni

AU - Guan, Kathleen

AU - Nielsen, Lene

N1 - Conference code: 54

PY - 2021/1

Y1 - 2021/1

N2 - Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

AB - Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

KW - personas, digital innovation

M3 - Article in proceedings

SP - 4971

EP - 4980

BT - Proceedings of the 54th Hawaii International Conference on System Sciences

PB - University of Hawai'i at Manoa

Y2 - 15 July 2020 through 1 September 2020

ER -

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Abstract

Conference

Keywords

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