Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Bernard J. Jansen, Soon-Gyo Jung, joni Salminen, Kathleen Guan, Lene Nielsen

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Abstract

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.
Original languageEnglish
Title of host publicationProceedings of the 54th Hawaii International Conference on System Sciences
Number of pages10
PublisherUniversity of Hawai'i at Manoa
Publication dateJan 2021
Pages4971-4980
ISBN (Electronic)978-0-9981331-4-0
Publication statusPublished - Jan 2021
Event54th Hawaii International Conference on System Sciences -
Duration: 15 Jul 20201 Sep 2020

Conference

Conference54th Hawaii International Conference on System Sciences
Period15/07/202001/09/2020

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