Shaping the Enterprise By Design

John Gøtze, Milan Guenther

Research output: Journal Article or Conference Article in JournalJournal articleCommunication

Abstract

Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.
Original languageEnglish
JournalTouchpoint
Volume8
Issue number3
Pages (from-to)18-23
Number of pages6
ISSN1868-6052
Publication statusPublished - 21 Feb 2017

Keywords

  • Service Design
  • Enterprise Change Management
  • Complex Systems
  • Implementation Outcomes
  • Organizational Transformation

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