Shaping the Enterprise By Design

John Gøtze, Milan Guenther

    Research output: Journal Article or Conference Article in JournalJournal articleCommunication

    Abstract

    Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.
    Original languageEnglish
    JournalTouchpoint
    Volume8
    Issue number3
    Pages (from-to)18-23
    Number of pages6
    ISSN1868-6052
    Publication statusPublished - 21 Feb 2017

    Keywords

    • Service Design
    • Enterprise Change Management
    • Complex Systems
    • Implementation Outcomes
    • Organizational Transformation

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