Scenario-Based Design Theorizing: The Case of a Digital Idea Screening Cockpit

Raffaele Ciriello, Alexander Richter

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review


As ever more companies encourage employees to innovate, a surplus of ideas has become reality in many organizations – often exceeding the available resources to execute them. Building on insights from a literature review and a 3-year collaboration with a banking software provider, the paper suggests a Digital Idea Screening Cockpit (DISC) to address this challenge. Following a design science research approach, it suggests a prescriptive design theory that provides practitioner-oriented guidance for implementing a DISC. The study shows that, in order to facilitate the assessment, selection, and tracking of ideas for different stakeholders, such a system needs to play a dual role: It needs to structure decision criteria and at the same be flexible to allow for creative expression. Moreover, the paper makes a case for scenario-based design theorizing by developing design knowledge via scenarios.
Original languageEnglish
JournalBusiness & Information Systems Engineering
Issue number1
Pages (from-to)31-50
Publication statusPublished - Feb 2019


  • Scenario-based design theorizing
  • Scenario- based design
  • Employee-driven innovation
  • Digital innovation
  • Idea Screening
  • Idea Evaluation
  • Idea Selection
  • Idea Tracking


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