Phygitar: Envisioning the Rhythmic Phygital Ecosystem in 2050

Pernille Rydén, Omar El Sawy

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


    This paper takes us to a possible future world called Phygitar 2050 - a rhythmic phygital ecosystem where the co-existence of people, technology, and nature flow in rhythmic synthesis, and where digital and physical are seamlessly fused. Using the approaches of futures-studies, this envisioning is done to better understand concepts from 2050 and to see how we can engage with and use those effectively in 2023 for IS theory development and management practice. We use the 2009 movie “Avatar” by James Cameron as the playground of our imagination. We apply illustrative elements to depict some key characteristics and concepts from this rhythmic phygital ecosystem and to show some ways of navigating through it. We hope this will trigger the imagination of scholars of what might be out there in the next generation of post-digital IS theories rather than being rooted in the mindset of what is or what has been.
    Original languageEnglish
    Title of host publicationProceedings of the 56 Hawaii International Conference on System Sciences
    Number of pages10
    Publication date4 Jan 2023
    Article numberSubmission ID 5264
    Publication statusPublished - 4 Jan 2023
    EventHawaii International Conference on System Sciences 2022 - Online
    Duration: 4 Jan 2022 → …


    ConferenceHawaii International Conference on System Sciences 2022
    Period04/01/2022 → …
    Internet address


    • Futures studies
    • future IS theorizing
    • science fiction prototyping; phygital; rhythmic phygital ecosystem; Fast & Flow; Flow with the Go
    • phygital
    • rhythmic phygital ecosystem


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