Personas: New Data, New Trends

Lene Nielsen, Bernard J. Jansen, joni Salminen, Jose Abdelnour-Nocera, Soon-Gyo Jung

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


Personas has evolved since Alan Cooper coined the term in 1999, moving into new domains, new ways of collecting data, and with novel ways of presenting the persona profiles. From the beginning, personas was linked to software design, expressing the need for empathy with end-users. This is still the case today, but we want to show how this is executed in different domains, not only in software, and how different forms of presentation relate to empathy. Thus, the persona course investigates the relationship between data collection, the representation of data as persona profiles, and empathy.
Original languageEnglish
Title of host publicationCHI Conference on Human Factors in Computing Systems Extended Abstracts
Publication date2022
Publication statusPublished - 2022
EventCHI '22: CHI Conference on Human Factors in Computing Systems - New Orleans, United States
Duration: 30 Apr 20225 May 2022


ConferenceCHI '22
Country/TerritoryUnited States
CityNew Orleans
Internet address


  • personas
  • quantitative data
  • qualitative data
  • empathy


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