Abstract
The Personas technique has been promoted as a
strong tool for providing software developers with a better
understanding of the prospective users of their software. This
paper reports from a questionnaire survey regarding knowledge
about Personas and their usage in software development
companies. The questionnaire survey was conducted in a limited
geographical area to establish the extent of Personas usage
within all companies in the chosen region and determine
whether software development companies used Personas during
the development process. Several issues were identified as
reasons for either not using the technique or for poor application
of it. The study showed that 55% of the respondents had never
heard about Personas. Among those who had heard about the
Personas technique, the following obstacles towards usage of the
technique were identified: Lack of knowledge of the technique,
lack of resources (time and funding), Sparse descriptions – when
applied and Personas not being integrated in the development.
strong tool for providing software developers with a better
understanding of the prospective users of their software. This
paper reports from a questionnaire survey regarding knowledge
about Personas and their usage in software development
companies. The questionnaire survey was conducted in a limited
geographical area to establish the extent of Personas usage
within all companies in the chosen region and determine
whether software development companies used Personas during
the development process. Several issues were identified as
reasons for either not using the technique or for poor application
of it. The study showed that 55% of the respondents had never
heard about Personas. Among those who had heard about the
Personas technique, the following obstacles towards usage of the
technique were identified: Lack of knowledge of the technique,
lack of resources (time and funding), Sparse descriptions – when
applied and Personas not being integrated in the development.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of ACHI 2014, The Seventh International Conference on Advances in Computer - Human Interactions |
| Editors | L. Miller |
| Publisher | IARIA XPS Press |
| Publication date | 23 Mar 2014 |
| ISBN (Print) | 978-1-61208-325-4, 9781632662477 |
| Publication status | Published - 23 Mar 2014 |
Keywords
- Personas
- Software Development
- User Understanding
- Questionnaire Survey
- Obstacles to Adoption