Networked Intermedia Agenda Setting: The Geography of a Hyperlinked Scandinavian News Ecology

Helle Sjøvaag, Eirik Stavelin, Michael Karlsson, Aske Kammer

Research output: Contribution to conference - NOT published in proceeding or journalConference abstract for conferenceResearchpeer-review


How does agenda setting work within the hyperlinked Scandinavian news ecology? This paper investigates intermedia agenda setting within and between the local, regional, national and supra-national levels in Sweden, Denmark and Norway; analyses the center/periphery dimensions of hyperlink connections, and evaluates the extent of centralization of hyperlinked news agendas in the three countries. As hyperlinks are the backbone of the Internet, studying hyperlinking facilitates analyses of the relative connectedness of local, regional, national and international news agendas. The analysis is based on a big data hyperlink network analysis comprising all Scandinavian news outlets with an updated web news service, including 209 Swedish sites, 263 Danish sites and 244 Norwegian sites. The data consists of external hyperlinks collected using a custom written scraper, between 1 January 2016 and 1 March 2016, amounting to approximately 2 million hyperlinks, each geotagged with publication origin. The visualisation of the hyperlink structure is one of the main results of the analysis, illuminating a) the relative disconnect between local and national hyperlinked agendas, b) the relative disconnect between news agendas in the three countries, and c) the connectedness enabled by size, resources and central location in the Scandinavian hyperlinked information structure. The network analysis provides new insights into the relationship between centralized political structures, media ownership dispersal, social geography and hyperlinked news agendas in Scandinavia, adding to the research on the political implications of the Internet on national public spheres.
Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event2016 International Journal of Press/Politics Conference - St. Anne's College, Oxford, United Kingdom
Duration: 28 Sept 201630 Sept 2016


Conference2016 International Journal of Press/Politics Conference
LocationSt. Anne's College
Country/TerritoryUnited Kingdom
Internet address

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