Itʼs Not Just Whether You Win or Lose: Thoughts on Gamification and Culture

Rilla Khaled

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Abstract

    As it is popularly understood, gamification risks becoming synonymous with achievement. Yet achievement is only one potential aspect of games that gamification could focus on, and one that is not necessarily well suited as a motivation for many cultures around the world. In this paper, we argue for a need to draw on cultural motivations in the design of gamification systems and examine some of the issues involved in adopting such an approach.
    Original languageEnglish
    Title of host publicationProceedings of the 2011 annual conference on Human factors in computing systems
    Number of pages4
    PublisherAssociation for Computing Machinery
    Publication date7 May 2011
    Publication statusPublished - 7 May 2011

    Keywords

    • Gamification
    • Cultural motivations
    • Achievement
    • Design
    • Information science

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