Abstract
As it is popularly understood, gamification risks becoming synonymous with achievement. Yet achievement is only one potential aspect of games that gamification could focus on, and one that is not necessarily well suited as a motivation for many cultures around the world. In this paper, we argue for a need to draw on cultural motivations in the design of gamification systems and examine some of the issues involved in adopting such an approach.
Original language | English |
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Title of host publication | Proceedings of the 2011 annual conference on Human factors in computing systems |
Number of pages | 4 |
Publisher | Association for Computing Machinery |
Publication date | 7 May 2011 |
Publication status | Published - 7 May 2011 |
Keywords
- Gamification
- Cultural motivations
- Achievement
- Design
- Information science