“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles

joni Salminen; Lene Nielsen; Soon-Gyo  Jung; Jisun  An; Haewoon  Kwak; Bernard J. Jansen

doi:10.1145/3173574.3173891

“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles

joni Salminen, Lene Nielsen, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen

Business IT

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.

Original language	Danish
Title of host publication	Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems : CHI '18
Number of pages	10
Publisher	Association for Computing Machinery
Publication date	2018
Pages	317
ISBN (Electronic)	978-1-4503-5620-6
DOIs	https://doi.org/10.1145/3173574.3173891
Publication status	Published - 2018
Event	CHI '18 CHI - Conference on Human Factors in Computing Systems : Engage with CHI - Montreal, Montreal, Canada Duration: 21 Apr 2018 → 26 Apr 2018 https://chi2018.acm.org/

Conference

Conference	CHI '18 CHI - Conference on Human Factors in Computing Systems
Location	Montreal
Country/Territory	Canada
City	Montreal
Period	21/04/2018 → 26/04/2018
Internet address	https://chi2018.acm.org/

Keywords

personas
user perceptions
online data representations

Access to Document

10.1145/3173574.3173891

Is more better_PUREAccepted author manuscript, 2.26 MB

Cite this

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title = "“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles",

abstract = "In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.",

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author = "joni Salminen and Lene Nielsen and Soon-Gyo Jung and Jisun An and Haewoon Kwak and Jansen, {Bernard J.}",

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booktitle = "Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems",

publisher = "Association for Computing Machinery",

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note = "CHI '18 CHI - Conference on Human Factors in Computing Systems ; Conference date: 21-04-2018 Through 26-04-2018",

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}

Salminen, J, Nielsen, L, Jung, S-G, An, J, Kwak, H & Jansen, BJ 2018, “Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. in Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems: CHI '18. Association for Computing Machinery, pp. 317, CHI '18 CHI - Conference on Human Factors in Computing Systems , Montreal, Canada, 21/04/2018. https://doi.org/10.1145/3173574.3173891

“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. / Salminen, joni; Nielsen, Lene; Jung, Soon-Gyo et al.
Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems: CHI '18. Association for Computing Machinery, 2018. p. 317.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

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