Information Technology: From the perspective of Business Management and Marketing

Mateo Guzman-Urbano; Pernille Kræmmergaard

Information Technology: From the perspective of Business Management and Marketing

Mateo Guzman-Urbano, Pernille Kræmmergaard

Aalborg University

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

Abstract

IT researchers need to know more about the concerns of IT
within business areas at the same time as IT expands into them. In this
literature review, we extensively look into articles published in Business
Management and Marketing top journals to get a better understanding of
the IT concerns of this two business areas.We make a selection of articles
within both areas and extract the main concepts. Then, we inductively
classify the concepts into dierent categories within Business Manage-
ment: Governance, Implementation, Social interaction and Competitive
Advantage and Marketing: Partnership, Firm performance, Acceptance
and Internationalization. We present the concepts describing the cate-
gories and open a discussion that contributes to a better understanding
of alignment between IT and business areas: how IT and business can
challenge each other in the improvement of their mutual relationship and
prepare to answer key issues within IT.

Original language	Danish
Title of host publication	Proceedings, IRIS36: August 11-14 2013 at Gran, Norway
Editors	Tone Bratteteig, Margunn Aanestad, Espen Skorve
Number of pages	16
Publisher	Universitetet i Oslo
Publication date	13 Aug 2013
Publication status	Published - 13 Aug 2013

Keywords

IT Concerns
Business Management
Marketing
Governance
Implementation
Social Interaction
Competitive Advantage
Partnership
Firm Performance
Acceptance
Internationalization
IT-Business Alignment

Access to Document

http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf

Cite this

Guzman-Urbano, M., & Kræmmergaard, P. (2013). Information Technology: From the perspective of Business Management and Marketing. In T. Bratteteig, M. Aanestad, & E. Skorve (Eds.), Proceedings, IRIS36: August 11-14 2013 at Gran, Norway Universitetet i Oslo. http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf

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abstract = "IT researchers need to know more about the concerns of ITwithin business areas at the same time as IT expands into them. In thisliterature review, we extensively look into articles published in BusinessManagement and Marketing top journals to get a better understanding ofthe IT concerns of this two business areas.We make a selection of articleswithin both areas and extract the main concepts. Then, we inductivelyclassify the concepts into dierent categories within Business Manage-ment: Governance, Implementation, Social interaction and CompetitiveAdvantage and Marketing: Partnership, Firm performance, Acceptanceand Internationalization. We present the concepts describing the cate-gories and open a discussion that contributes to a better understandingof alignment between IT and business areas: how IT and business canchallenge each other in the improvement of their mutual relationship andprepare to answer key issues within IT.",

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author = "Mateo Guzman-Urbano and Pernille Kr{\ae}mmergaard",

year = "2013",

month = aug,

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language = "Dansk",

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Guzman-Urbano, M & Kræmmergaard, P 2013, Information Technology: From the perspective of Business Management and Marketing. in T Bratteteig, M Aanestad & E Skorve (eds), Proceedings, IRIS36: August 11-14 2013 at Gran, Norway. Universitetet i Oslo. <http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf>

Information Technology: From the perspective of Business Management and Marketing. / Guzman-Urbano, Mateo; Kræmmergaard, Pernille.
Proceedings, IRIS36: August 11-14 2013 at Gran, Norway. ed. / Tone Bratteteig; Margunn Aanestad; Espen Skorve. Universitetet i Oslo, 2013.

Research output: Conference Article in Proceeding or Book/Report chapter › Article in proceedings › Research › peer-review

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