Information Technology: From the perspective of Business Management and Marketing

Mateo Guzman-Urbano, Pernille Kræmmergaard

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


IT researchers need to know more about the concerns of IT
within business areas at the same time as IT expands into them. In this
literature review, we extensively look into articles published in Business
Management and Marketing top journals to get a better understanding of
the IT concerns of this two business areas.We make a selection of articles
within both areas and extract the main concepts. Then, we inductively
classify the concepts into dierent categories within Business Manage-
ment: Governance, Implementation, Social interaction and Competitive
Advantage and Marketing: Partnership, Firm performance, Acceptance
and Internationalization. We present the concepts describing the cate-
gories and open a discussion that contributes to a better understanding
of alignment between IT and business areas: how IT and business can
challenge each other in the improvement of their mutual relationship and
prepare to answer key issues within IT.
Original languageDanish
Title of host publicationProceedings, IRIS36: August 11-14 2013 at Gran, Norway
EditorsTone Bratteteig, Margunn Aanestad, Espen Skorve
Number of pages16
PublisherDepartment of Informatics, University of Oslo
Publication date13 Aug 2013
Publication statusPublished - 13 Aug 2013

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