Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.

Klaus Backhaus, Joerg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling

Research output: Journal Article or Conference Article in Journal › Conference article › Research › peer-review

Original language	English
Journal	Proceedings / European Conference on Information Systems (ECIS)
Publication status	Published - 2010

Cite this

@inproceedings{45bc7c94474f4935ba8ea18946a5599f,

title = "Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.",

author = "Klaus Backhaus and Joerg Becker and Daniel Beverungen and Margarethe Frohs and Oliver M{\"u}ller and Matthias Weddeling",

year = "2010",

language = "English",

journal = "Proceedings / European Conference on Information Systems (ECIS)",

}

TY - GEN

T1 - Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.

AU - Backhaus, Klaus

AU - Becker, Joerg

AU - Beverungen, Daniel

AU - Frohs, Margarethe

AU - Müller, Oliver

AU - Weddeling, Matthias

PY - 2010

Y1 - 2010

M3 - Conference article

JO - Proceedings / European Conference on Information Systems (ECIS)

JF - Proceedings / European Conference on Information Systems (ECIS)

ER -