Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.

Klaus Backhaus, Joerg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling

Research output: Journal Article or Conference Article in JournalConference articleResearchpeer-review

Original languageEnglish
JournalProceedings / European Conference on Information Systems (ECIS)
Publication statusPublished - 2010

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