Improving sensing and seizing capabilities of a firm by measuring corporate reputation based on social media data

  • Janek Benthaus
  • , Immanuel Pahlke
  • , Roman Beck
  • , Christoph Seebach

    Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 21st European Conference on Information Systems (ECIS); Utrecht, Netherlands
    Publication date2013
    Publication statusPublished - 2013

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