Improving sensing and seizing capabilities of a firm by measuring corporate reputation based on social media data

Janek Benthaus, Immanuel Pahlke, Roman Beck, Christoph Seebach

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 21st European Conference on Information Systems (ECIS); Utrecht, Netherlands
Publication date2013
Publication statusPublished - 2013

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