How to gamify? A method for designing gamification

Benedikt Morschheuser, Karl Werder, Juho Hamari, Julian Abe

Research output: Conference Article in Proceeding or Book/Report chapterArticle in proceedingsResearchpeer-review


During recent years, gamification has become a
popular method of enriching information technologies.
Several business analysts have made promising
predictions about penetration of gamification,
however, it has also been estimated that most gamification efforts will fail due to poor understanding of how
gamification should be designed and implemented.
Therefore, in this paper we seek to advance the
understanding of best practices related to the gamification design process. We approach this research
problem via a design science research approach;
firstly, by synthesizing the current body of literature on
gamification design methods and interviewing 25
gamification experts. Secondly, we develop a method
for gamification design, based on the gathered
knowledge. Finally, we conduct an evaluation of the
method via interviews of 10 gamification experts. The
results indicate that the developed method is comprehensive, complete and provides practical utility. We
deliver a comprehensive overview of gamification
guidelines and shed novel insights into the overall
nature of the gamification development and design
Original languageEnglish
Title of host publication50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017
Number of pages10
Publication date4 Jan 2017
Publication statusPublished - 4 Jan 2017
Externally publishedYes
SeriesProceedings of the Annual Hawaii International Conference on System Sciences


  • Gamification
  • Information Technologies
  • Design Science Research
  • Gamification Design Methods
  • Best Practices in Gamification


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