How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment

Bernard J. Jansen, Lene Nielsen, Kathleen Guan, joni Salminen

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Original languageEnglish
Article number1
Journal Pacific Asia Journal of the Association for Information Systems
Issue number3
Publication statusPublished - 2022


  • Algorithmically-Generated Personas
  • Persona Analytics
  • Persona Science

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