How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment

Bernard J. Jansen; Lene Nielsen; Kathleen  Guan; joni Salminen

doi:10.17705/1pais.14301

How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment

Bernard J. Jansen, Lene Nielsen, Kathleen Guan, joni Salminen

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Abstract

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development.

Original language	English
Article number	1
Journal	Pacific Asia Journal of the Association for Information Systems
Volume	14
Issue number	3
ISSN	1943-7544
DOIs	https://doi.org/10.17705/1pais.14301
Publication status	Published - 2022

Keywords

Algorithmically-Generated Personas
Persona Analytics
Persona Science

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10.17705/1pais.14301

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Cite this

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title = "How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment",

abstract = "Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development.",

keywords = "Algorithmically-Generated Personas, Persona Analytics, Persona Science, Algorithmically-Generated Personas, Persona Analytics, Persona Science",

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How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment. / Jansen, Bernard J.; Nielsen, Lene; Guan, Kathleen et al.
In: Pacific Asia Journal of the Association for Information Systems , Vol. 14, No. 3, 1, 2022.

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

TY - JOUR

T1 - How to Create Personas

T2 - Three Persona Creation Methodologies with Implications for Practical Employment

AU - Jansen, Bernard J.

AU - Nielsen, Lene

AU - Guan, Kathleen

AU - Salminen, joni

PY - 2022

Y1 - 2022

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AB - Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development.

KW - Algorithmically-Generated Personas

KW - Persona Analytics

KW - Persona Science

KW - Algorithmically-Generated Personas

KW - Persona Analytics

KW - Persona Science

U2 - 10.17705/1pais.14301

DO - 10.17705/1pais.14301

M3 - Journal article

SN - 1943-7544

VL - 14

JO - Pacific Asia Journal of the Association for Information Systems

JF - Pacific Asia Journal of the Association for Information Systems

IS - 3

M1 - 1

ER -

How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment

Abstract

Keywords

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