How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!

Keyphrases

• User Behavior 100%
• User Perception 100%
• Browsing 50%
• Human-computer Interaction 50%
• User Tasks 50%
• Negative Effects 50%
• Survey Data 50%
• System User 50%
• Eye-tracking Data 50%
• Task Performance 50%
• Information Processing Strategies 50%
• Design Task 50%
• Demographic Groups 50%
• Diverse Representation 50%
• Information Processing Style 50%
• User Populations 50%

Computer Science

• Information Processing 100%
• Positive Effect 50%
• Human Computer Interaction 50%
• Negative Effect 50%
• Task Performance 50%
• Processing Strategy 50%
• Demographic Group 50%
• User Population 50%