@article{758cff4de9044190a6541548ae53b96d,
title = "How does varying the number of personas affect user perceptions and behavior?: Challenging the {\textquoteleft}small personas{\textquoteright} hypothesis!",
keywords = "User segmentation, Personas, number of personas, user study",
author = "joni Salminen and Soon-Gyo Jung and Lene Nielsen and Sercan {\c S}eng{\"u}n and Jansen, {Bernard J.}",
year = "2022",
doi = "https://doi.org/10.1016/j.ijhcs.2022.102915",
language = "English",
volume = "168",
pages = "102915",
journal = "International Journal of Human-Computer Studies",
issn = "1071-5819",
publisher = "Academic Press",
}