How does varying the number of personas affect user perceptions and behavior?: Challenging the ‘small personas’ hypothesis!

joni Salminen; Soon-Gyo  Jung; Lene Nielsen; Sercan Şengün; Bernard J. Jansen

doi:https://doi.org/10.1016/j.ijhcs.2022.102915

How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!

joni Salminen, Soon-Gyo Jung, Lene Nielsen, Sercan Şengün, Bernard J. Jansen

Business IT

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Human-Computer Studies
Volume	168
Pages (from-to)	102915
Number of pages	17
ISSN	1071-5819
DOIs	https://doi.org/10.1016/j.ijhcs.2022.102915
Publication status	Published - 2022

Keywords

User segmentation
Personas
number of personas
user study

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https://doi.org/10.1016/j.ijhcs.2022.102915

1-s2.0-S1071581922001367-mainFinal published version, 6.62 MBLicence: CC BY

https://www.sciencedirect.com/science/article/pii/S1071581922001367/pdfft?md5=769975908dc0bd636510fd50bf1a5f9b&pid=1-s2.0-S1071581922001367-main.pdfLicence: CC BY

Cite this

@article{758cff4de9044190a6541548ae53b96d,

title = "How does varying the number of personas affect user perceptions and behavior?: Challenging the {\textquoteleft}small personas{\textquoteright} hypothesis!",

keywords = "User segmentation, Personas, number of personas, user study",

author = "joni Salminen and Soon-Gyo Jung and Lene Nielsen and Sercan {\c S}eng{\"u}n and Jansen, {Bernard J.}",

year = "2022",

doi = "https://doi.org/10.1016/j.ijhcs.2022.102915",

language = "English",

volume = "168",

pages = "102915",

journal = "International Journal of Human-Computer Studies",

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publisher = "Academic Press",

}

How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis! / Salminen, joni; Jung, Soon-Gyo ; Nielsen, Lene et al.
In: International Journal of Human-Computer Studies, Vol. 168, 2022, p. 102915.

Research output: Journal Article or Conference Article in Journal › Journal article › Research › peer-review

TY - JOUR

T1 - How does varying the number of personas affect user perceptions and behavior?

T2 - Challenging the ‘small personas’ hypothesis!

AU - Salminen, joni

AU - Jung, Soon-Gyo

AU - Nielsen, Lene

AU - Şengün, Sercan

AU - Jansen, Bernard J.

PY - 2022

Y1 - 2022

KW - User segmentation

KW - Personas

KW - number of personas

KW - user study

U2 - https://doi.org/10.1016/j.ijhcs.2022.102915

DO - https://doi.org/10.1016/j.ijhcs.2022.102915

M3 - Journal article

SN - 1071-5819

VL - 168

SP - 102915

JO - International Journal of Human-Computer Studies

JF - International Journal of Human-Computer Studies

ER -