How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!

joni Salminen, Soon-Gyo Jung, Lene Nielsen, Sercan Şengün, Bernard J. Jansen

Research output: Journal Article or Conference Article in JournalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Human-Computer Studies
Volume168
Pages (from-to)102915
Number of pages17
ISSN1071-5819
DOIs
Publication statusPublished - 2022

Keywords

  • User segmentation
  • Personas
  • number of personas
  • user study

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