Going Global with Personas

Lene Nielsen; Kira Storgaard Nielsen; Jane Billestrup; Jan Stage

doi:10.1007/978-3-642-40498-6_27

Going Global with Personas

Lene Nielsen, Kira Storgaard Nielsen, Jane Billestrup, Jan Stage

Business IT

Research output: Conference Article in Proceeding or Book/Report chapter › Book chapter › Research › peer-review

Abstract

The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries.

Original language	English
Title of host publication	Human-Computer Interaction – INTERACT 2013
Publisher	Springer VS
Publication date	2013
Pages	350-357
ISBN (Print)	978-3-642-40497-9
DOIs	https://doi.org/10.1007/978-3-642-40498-6_27
Publication status	Published - 2013
Event	14th International Conference on INTERACT: designing for diversity - Cape Town, Cape Town, South Africa Duration: 2 Sept 2013 → 6 Sept 2013 Conference number: 14 http://www.interact2013.org/

Conference

Conference	14th International Conference on INTERACT
Number	14
Location	Cape Town
Country/Territory	South Africa
City	Cape Town
Period	02/09/2013 → 06/09/2013
Internet address	http://www.interact2013.org/

Series	Lecture Notes in Computer Science
Volume	8120
ISSN	0302-9743

Keywords

personas
design
international
cross culture
scenarios

Access to Document

10.1007/978-3-642-40498-6_27

http://link.springer.com/chapter/10.1007/978-3-642-40498-6_27

Cite this

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title = "Going Global with Personas",

abstract = "The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries.",

keywords = " personas , design, international , cross culture , scenarios ",

author = "Lene Nielsen and Nielsen, {Kira Storgaard} and Jane Billestrup and Jan Stage",

note = "ISBN 0302-9743; 14th International Conference on INTERACT : designing for diversity, INTERACT 2013 ; Conference date: 02-09-2013 Through 06-09-2013",

year = "2013",

doi = "10.1007/978-3-642-40498-6_27",

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AU - Nielsen, Lene

AU - Nielsen, Kira Storgaard

AU - Billestrup, Jane

AU - Stage, Jan

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PY - 2013

Y1 - 2013

N2 - The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries.

AB - The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries.

KW - personas

KW - design

KW - international

KW - cross culture

KW - scenarios

U2 - 10.1007/978-3-642-40498-6_27

DO - 10.1007/978-3-642-40498-6_27

M3 - Book chapter

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BT - Human-Computer Interaction – INTERACT 2013

PB - Springer VS

T2 - 14th International Conference on INTERACT

Y2 - 2 September 2013 through 6 September 2013

ER -

Going Global with Personas

Abstract

Conference

Keywords

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Cite this