Going Global with Personas

Lene Nielsen, Kira Storgaard Nielsen, Jane Billestrup, Jan Stage

Research output: Conference Article in Proceeding or Book/Report chapterBook chapterResearchpeer-review


The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries.
Original languageEnglish
Title of host publicationHuman-Computer Interaction – INTERACT 2013
PublisherSpringer VS
Publication date2013
ISBN (Print)978-3-642-40497-9
Publication statusPublished - 2013
Event14th International Conference on INTERACT: designing for diversity - Cape Town, Cape Town, South Africa
Duration: 2 Sept 20136 Sept 2013
Conference number: 14


Conference14th International Conference on INTERACT
LocationCape Town
Country/TerritorySouth Africa
CityCape Town
Internet address
SeriesLecture Notes in Computer Science
Volume 8120


  • personas
  • design
  • international
  • cross culture
  • scenarios


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